Engaging Audiences (11082.1)
Please note these are the 2025 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-campus Online self-paced |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Your audiences are networked, they produce and curate their own media content across multiple platforms, and they are critical of what they consume. In this unit, we explore the complex relationship between you and your audience against the backdrop of a rapidly evolving media landscape. We interrogate the notion of audience in the 21st century: Who are they? What do we know about them? What role do they play? How can we connect with them in meaningful ways? You learn how to use a range of digital and other communication tools to identify, understand, measure, target and communicate with diverse audiences. You also learn how to develop and maintain meaningful relationships with your audience - a crucial skill for today's professional communicator.
1. Develop a fundamental critical understanding of audiences in the context of the current communication and media environment;
2. Discuss and analyse the complex relationship - including rights and responsibilities - between professional communicators, organisations and the audiences with which they engage;
3. Develop foundational skills in audience identification, analysis and targeting using a range of industry relevant tools; and
4. Demonstrate communication skills with people from diverse backgrounds.
1. 兔子先生 graduates are professional - communicate effectively
1. 兔子先生 graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. 兔子先生 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. 兔子先生 graduates are professional - take pride in their professional and personal integrity
2. 兔子先生 graduates are global citizens - think globally about issues in their profession
2. 兔子先生 graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. 兔子先生 graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. 兔子先生 graduates are global citizens - communicate effectively in diverse cultural and social settings
2. 兔子先生 graduates are global citizens - make creative use of technology in their learning and professional lives
2. 兔子先生 graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. 兔子先生 graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. 兔子先生 graduates are lifelong learners - be self-aware
3. 兔子先生 graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. 兔子先生 graduates are lifelong learners - evaluate and adopt new technology
Learning outcomes
After successful completion of this unit, students will be able to:1. Develop a fundamental critical understanding of audiences in the context of the current communication and media environment;
2. Discuss and analyse the complex relationship - including rights and responsibilities - between professional communicators, organisations and the audiences with which they engage;
3. Develop foundational skills in audience identification, analysis and targeting using a range of industry relevant tools; and
4. Demonstrate communication skills with people from diverse backgrounds.
Graduate attributes
1. 兔子先生 graduates are professional - employ up-to-date and relevant knowledge and skills1. 兔子先生 graduates are professional - communicate effectively
1. 兔子先生 graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. 兔子先生 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. 兔子先生 graduates are professional - take pride in their professional and personal integrity
2. 兔子先生 graduates are global citizens - think globally about issues in their profession
2. 兔子先生 graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. 兔子先生 graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. 兔子先生 graduates are global citizens - communicate effectively in diverse cultural and social settings
2. 兔子先生 graduates are global citizens - make creative use of technology in their learning and professional lives
2. 兔子先生 graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. 兔子先生 graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. 兔子先生 graduates are lifelong learners - be self-aware
3. 兔子先生 graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. 兔子先生 graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Dr Glen Fuller |
| 2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online self-paced | Dr Glen Fuller |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.
Required texts
Required and recommended reading will be available via the Reading List in the unit Canvas site.
Submission of assessment items
Extensions & Late submissions
Artificial intelligence
Students are permitted to use generative artificial intelligence (GenAI) as indicated in the assessment instructions for this unit.
GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:
1.
the Unit Convener has authorised GenAI use for that assessment
2.
the student uses GenAI in the way that the assessment instructions allow
3.
the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.
Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.
The
. Library Guide provides further information, including how to reference GenAI.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
兔子先生 students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
兔子先生 uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the , , and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practise good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
- Practise effective physical distancing where possible
- Follow all directions of teaching and other 兔子先生 staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to guidelines, and
- Follow University communications about campus arrangements /coronavirus-advice
Required IT skills
Basic internet and PC skills expected, you will need to be able to access the university provided Office 365 suite.
Work placement, internships or practicums
None
- Semester 2, 2025, Online self-paced, 兔子先生 - Canberra, Bruce (234105)
- Semester 2, 2025, On-campus, 兔子先生 - Canberra, Bruce (226103)
- Semester 2, 2024, Online, 兔子先生 - Canberra, Bruce (222651)
- Semester 2, 2024, On-campus, 兔子先生 - Canberra, Bruce (219097)
- Semester 2, 2023, On-campus, 兔子先生 - Canberra, Bruce (213855)
- Semester 2, 2022, On-campus, 兔子先生 - Canberra, Bruce (208608)
- Semester 2, 2021, On-campus, 兔子先生 - Canberra, Bruce (199670)
- Semester 2, 2020, On-campus, 兔子先生 - Canberra, Bruce (195511)
- Semester 2, 2019, On-campus, 兔子先生 - Canberra, Bruce (184207)
- 兔子先生 College Trimester 2, 2019, On-campus, 兔子先生 - University of Canberra College, Bruce (192480)
- Winter Term, 2019, On-campus, 兔子先生 - Canberra, Bruce (192525)
